LATEST MEDIA REPORTS
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Entertainment
Insider (Aust)
March 2003

One To One
Magazine
(Europe)
April 2003

DVD retailing and rental have just been revolutionised, thanks to the industry adopting Red Tag compatible packaging as standard for all DVD movies and interactive games released in Australia since 1st August 2002.

All stores need to do to take advantage of this extremely cost effective loss prevention solution, is simply insert a Red Tag into the new standard Amaray/DVD-Safe package as it arrives in-store.

Finally, the whole industry is working together to ensure that losses from shop-stealing no longer prevent retail and rental stores from handling and displaying their range freely and openly.  

Now there is a viable alternative to using bulky, unattractive safers, master bagging, double shrink wrapping or using a library system while displaying empty boxes.  

And best of all, extensive pilots in Europe and Australia prove customers like being able to pick up, hold and purchase their DVD selections in the original packaging.

   containment of losses to a "manageable" level

  significantly greater sales with more stock on show 
    and the range displayed freely

  dramatically lower labour costs in handling stock and 
    putting stock on show

  far better customer appeal as the disc is displayed
    and sold in its original packaging, and remains
    untouched until opened at home

  much better customer service, as Red Tag is
    quickly and easily removed from the package

   easier to return any unopened sale-or-return stock
    to suppliers

  Overall, Red Tag is a far more profitable package for everyone...

  ...except would-be thieves.